Amplifon has identified British business bosses for a new campaign aimed at the 500,000 business owners and senior executives suffering from hearing loss. Amplifon, which has 143 stores and 85 day centres in the UK, estimates there are nearly a half a million business owners and senior executives suffering from hearing loss in the UK. Amplifon are using the newly released 'be by Resound' to target business chiefs keen to stamp out boardroom stigma. Enrico Vacca, UK Marketing Director of Amplifon, said the company is initially approaching the boardrooms of the 3,213 companies listed on the London Stock Exchange: "Boardroom stigma about hearing loss is being eroded thanks to new designs of hearing aids which are changing the way people view hearing loss. We're making an effort to talk to more businesses in order to assess the hearing of their senior management. Hearing loss has a massive effect on business productivity as well as the personality of business leaders."