Borsa Italiana has admitted Amplifon SpA, the leading Italian hearing aid retail chain, to the STAR segment of the Milan Stock Exchange Market. With effect from September 10, the group's shares will be traded on this segment. The STAR segment (Segment Stocks conforming to High Requirements) is the segment dedicated to mid and small cap companies which conform to stringent levels criteria set by Borsa Italiana, in terms of corporate governance and liquidity. The STAR segment lists more than 70 leading companies and in the past three years, the STAR index has increased by 80% and liquidity across the companies has increased by 100%. Borsa Italiana is responsible for the organisation and management of the italian stock exchange. Amplifon has also announced two new additions to their management team. Robert Leiti joins as Market Director for Germany and Hungary and Peter Peters is the new Netherlands Market Director.