At the fifth Annual conference of the British Academy Of Audiology which takes place in Liverpool from 26th - 28th November, Siemens will be asking attendees, 'how can you free your potential'? The answer - 'Anything is possible', will be demonstrated by model, and former Miss Deaf UK, Kellie Moody who has recently been fitted with binaural REFLEX DSP'S. A gold sponsor of the BAA event, Siemens Hearing Instruments' exhibition stand has been developed around the former Miss Deaf UK. During the exhibition, Kellie will be available for interviews and will be discussing her views on hearing aids. Siemens is also sponsoring the Relaxation Room at this year's event. Their agenda includes a keynote speech from Wendy Davies, a variety of breakout sessions such as; Frye Portfolio, UNITY 2 including sound mapping, REFLEX and CONNEXX 6.1. They will also be holding student breakfast meetings on REM theory and compression and a PN User group meeting.